January 31, 2024
Japan national rugby union team “Cherry Blossoms” collaborated with Shonen Jump+, a manga platform created by Shueisha.
Japan Rugby Football Union has been eager to gain more popularity especially among younger generation in Japan. 13 popular manga/anime series including Spy x Family and Dandadan were featured in this advertising campaign.
December 30, 2023
November 28, 2023
This is a collaboration between Nissin Cup Noodles and “Attack on Titan” by Hajime Isayama. It is unique in that they created a new, short story for the promotion of Nissin Cup Noodles by using existing manga/anime characters. These manga/anime images are very familiar to a certain segment of the consumers, but it is even more convincing by using the voices as the original animated shows.
October 10, 2023
The Japanese government used manga for its publicity. In Japan, the legal age of adulthood was lowered to 18 from 20 years old last year. They used the characters of well-known manga and anime series “Tokyo Revengers” written and illustrated by Ken Wakui.
It meant to attract attention of the younger generation. This type of publicity is often overlooked, but they have succeeded to make the publicity widely shared by using the familiar manga/anime characters.
September 17, 2023
The Pretty Cure series (Purikyua Shirīzu, also titled PreCure) is a Japanese magical girl anime franchise created by Izumi Todo. It’s the 20th anniversary of PreCure, and the PreCure’s characters were shown at Shinjuku Wall 456 in Tokyo.
May 19, 2023
Coming-of-age Japanese manga Blue Period written and illustrated by Tsubasa Yamaguchi and fashion brand Burberry collaborated and Blue period’s manga illustrations were used for Burberry’s flagship store in Tokyo.