“The Essential Manga Guide” to be released by Running Press/Hachette Book Group
April 3, 2024
Last year we collaborated with Running Press / Hachette Book Group for a book titled “The Essential Manga guide”. It will be released in June 11th around the world. You can pre-order it here or any other amazon stores.
Dive into the world of manga and discover 50 of the most influential and essential series and standalone titles—from Boys Run the Riot to Chainsaw Man to Sailor Moon—with this must-have guide for manga fans by Crunchyroll senior editor Briana Lawrence.
With profiles on 50 unforgettable series and ground-breaking single volume stories written by an expert in the anime and manga field, The Essential Manga Guide provides a comprehensive, behind-the-scenes look into the history and growing legacy of manga. Both casual fans and serious otaku alike will discover an entertaining and personal look at the impact of these outstanding manga titles and their authors, as well as great recommendations of what to read next.
From classic series to contemporary favorites, this guide includes:
- Berserk, Bleach, Fruits Basket, Haikyu!!, Inuyasha, Jujutsu Kaisen, Kuroko’s Basketball, My Lesbian Experience With Loneliness, Naruto, One Piece, Paradise Kiss, Revolutionary Girl Utena, Sailor Moon, The Way of the House Husband, Tokyo Babylon, Uzumaki, Wotakoi: Love is Hard for Otaku, What Did You Eat Yesterday, Yu Yu Hakusho, and many more.
Japan national rugby union team “Cherry Blossoms” x Shonen jump+
January 31, 2024
Japan national rugby union team “Cherry Blossoms” collaborated with Shonen Jump+, a manga platform created by Shueisha.
Japan Rugby Football Union has been eager to gain more popularity especially among younger generation in Japan. 13 popular manga/anime series including Spy x Family and Dandadan were featured in this advertising campaign.
J1 League, Japanese professional football league, collaborated with Blue Lock
December 30, 2023
Collaboration between Nissin Cup Noodles and Attack on Titan
November 28, 2023
This is a collaboration between Nissin Cup Noodles and “Attack on Titan” by Hajime Isayama. It is unique in that they created a new, short story for the promotion of Nissin Cup Noodles by using existing manga/anime characters. These manga/anime images are very familiar to a certain segment of the consumers, but it is even more convincing by using the voices as the original animated shows.
Example of manga publicity by the Japanese government
October 10, 2023
The Japanese government used manga for its publicity. In Japan, the legal age of adulthood was lowered to 18 from 20 years old last year. They used the characters of well-known manga and anime series “Tokyo Revengers” written and illustrated by Ken Wakui.
It meant to attract attention of the younger generation. This type of publicity is often overlooked, but they have succeeded to make the publicity widely shared by using the familiar manga/anime characters.
Advertisement of PreCure’s 20th anniversary in Tokyo
September 17, 2023
The Pretty Cure series (Purikyua Shirīzu, also titled PreCure) is a Japanese magical girl anime franchise created by Izumi Todo. It’s the 20th anniversary of PreCure, and the PreCure’s characters were shown at Shinjuku Wall 456 in Tokyo.