Category: Manga marketing
Japan national rugby union team “Cherry Blossoms” x Shonen jump+
January 31, 2024
Japan national rugby union team “Cherry Blossoms” collaborated with Shonen Jump+, a manga platform created by Shueisha.
Japan Rugby Football Union has been eager to gain more popularity especially among younger generation in Japan. 13 popular manga/anime series including Spy x Family and Dandadan were featured in this advertising campaign.
J1 League, Japanese professional football league, collaborated with Blue Lock
December 30, 2023
Collaboration between Nissin Cup Noodles and Attack on Titan
November 28, 2023
This is a collaboration between Nissin Cup Noodles and “Attack on Titan” by Hajime Isayama. It is unique in that they created a new, short story for the promotion of Nissin Cup Noodles by using existing manga/anime characters. These manga/anime images are very familiar to a certain segment of the consumers, but it is even more convincing by using the voices as the original animated shows.
Example of manga publicity by the Japanese government
October 10, 2023
The Japanese government used manga for its publicity. In Japan, the legal age of adulthood was lowered to 18 from 20 years old last year. They used the characters of well-known manga and anime series “Tokyo Revengers” written and illustrated by Ken Wakui.
It meant to attract attention of the younger generation. This type of publicity is often overlooked, but they have succeeded to make the publicity widely shared by using the familiar manga/anime characters.
Advertisement of PreCure’s 20th anniversary in Tokyo
September 17, 2023
The Pretty Cure series (Purikyua Shirīzu, also titled PreCure) is a Japanese magical girl anime franchise created by Izumi Todo. It’s the 20th anniversary of PreCure, and the PreCure’s characters were shown at Shinjuku Wall 456 in Tokyo.
Manga video created for Knorr advertising campaign
This is a video advertising campaign created by Austrian advertising agency Since Today for Knorr. Piroya, one of our manga artists created the manga art work for the campaign.
May 29, 2023
Blue Period and Burberry
May 19, 2023
Coming-of-age Japanese manga Blue Period written and illustrated by Tsubasa Yamaguchi and fashion brand Burberry collaborated and Blue period’s manga illustrations were used for Burberry’s flagship store in Tokyo.
What is manga video?
August 18, 2022
A manga video is a new form of manga marketings developed in Japan. It is a new way of using mangas for marketing with much lower cost compared to animated films.
In Japan, it started about five years ago, and it is getting more and more popular these days, and there are many companies using manga videos for their marketing.
The difference between manga videos and animated films is the way it is constructed. In a manga video, they use still manga images, and a conversation, sound effects, background music are added to the images.
Here are some samples of manga videos:
This is an advertising video for Takara Tomy board game.
Dell technologies Manga video advertising campaign combines live-action film and manga.
Cataci has been working with manga artists who can create manga videos as well. Feel free to contact us if you are interested!