Cataci manga studio & agency for advertising and marketing

Background of manga marketing

Why manga for marketing?

Using an existing manga character

Creating manga or manga illustration from scratch

Background of manga marketing

/ 01
Utilizing manga and anime art in projects like advertising campaigns and package designs is a relatively recent trend. In Japan, this approach began in the 1980s and has since skyrocketed in popularity, proving to be highly effective. Major international companies like McDonald's and 7-Eleven have successfully incorporated manga and anime art into their advertising strategies. Today, even public sectors, including government offices, are embracing this creative medium. But why has this trend become so widespread?

Why manga for marketing?

/ 02
People are drawn to manga and anime because they genuinely enjoy the vibrant imagery and storytelling. These art forms are not only more engaging but also more enjoyable to watch and read, capturing far more attention than traditional advertisements. Over the past few years, we've seen a growing number of inquiries from international clients interested in manga and anime art. This surge in demand is likely driven by the increasing global popularity of Japanese anime and manga. In response, we've decided to actively promote the use of manga and anime art for marketing purposes on an international scale

Manga in promotion is fun

Possible to display unrealistic, magical expressions

It is more engaging - people actually read the stories

It is more noticeable than conventional promotions

Manga stories are memorable

They contain much more information than plain texts

Perfect for products and services that require explanations

Manga's storylines offer simulated experiences to consumers

Manga stories are often shared on social media

Using an existing manga character

/ 03
Using existing manga and anime characters for advertising campaigns, package designs, and more offers a significant advantage: these characters are already well-known and easily recognizable, making it simpler to connect with specific target audiences. Advertisers and planners can also have a clearer vision of the expressions and visuals they will receive, thanks to the established nature of these characters.

At Cataci, we act as your agent in securing licensing agreements with the rights holders of these beloved characters. With an extensive network in Japan and beyond, we can reach out to license holders, even those less accustomed to working internationally.

If you have any Japanese manga characters in mind and are interested in pursuing a licensing agreement, please feel free to contact us.

Creating manga from scratch

/ 04
Our studio is excited to offer you unique manga and anime characters and expressions tailored to your projects. With over 20 talented manga artists working under our direction, we’re confident in our ability to meet your creative needs. If we’re unable to provide a solution in-house, we can leverage our extensive network across Japan to find the perfect manga artist for your project.

Click below for an example of an character we created for an advertising campaign.
EXAMPLE
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All content on this website, including illustrations and graphics, is the property of CATACI LLC and protected by copyright laws. Unauthorized use or reproduction is prohibited without written consent.

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16 b rue michel le comte 75003 paris, france

Copyright © 2024 CATACI LLC. All Rights Reserved.

Copyright © 2024 CATACI LLC. All Rights Reserved.