Here is another great example of a collaboration between a well-known anime and a business. Hotpepper Beauty, a leading online platform for discovering hair salons across Japan, launched a unique marketing campaign by partnering with Blue Lock, one of the most popular soccer manga series. As part of the campaign, they created an original anime featuring existing Blue Lock characters.
The theme of Blue Lock revolves around the concept of “being egoistic” in the pursuit of greatness, a message that resonated perfectly with the idea of expressing individuality through hairstyles. By leveraging the bold and determined personalities of Blue Lock‘s characters, Hotpepper Beauty successfully appealed to customers seeking their own distinctive, stylish, and “egoistic” looks. This collaboration not only engaged anime fans but also reinforced the platform’s identity as a go-to destination for personal style and self-expression.
