Cataci manga studio & agency for advertising and marketing

Background of manga marketing

Why manga for marketing?

Using an existing manga character

Creating manga or manga illustration from scratch

Background of manga marketing

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Manga and anime have long been powerful tools in Japanese advertising and brand communication. Since the 1980s, major companies such as McDonald’s, 7-Eleven, and ANA have successfully used manga and anime-style visuals to build strong emotional connections with consumers. Today, this approach is widely adopted not only by global brands, but also by public institutions and cultural organizations. This style remains effective because it combines strong storytelling, instantly recognizable characters, and high visual impact—making it ideal for modern marketing, packaging, and digital campaigns.

Why manga for marketing?

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Manga and anime-style visuals stand out because they combine bold, recognizable aesthetics with strong storytelling. Compared with conventional advertising, manga-based creative can capture attention faster, communicate complex ideas more clearly, and build emotional connection through characters—making it highly effective for brand campaigns, packaging, and digital content. In recent years, we’ve seen growing demand from international brands, publishers, and agencies looking to use Japanese manga and anime-style artwork in marketing. This interest reflects the global rise of Japanese pop culture and the way audiences now engage with visual storytelling across social media and video platforms. CATACI helps clients apply manga and anime techniques to modern brand communication—professionally, strategically, and for international markets.

Manga in promotion is fun

Possible to display unrealistic, magical expressions

It is more engaging - people actually read the stories

It is more noticeable than conventional promotions

Manga stories are memorable

They contain much more information than plain texts

Perfect for products and services that require explanations

Manga's storylines offer simulated experiences to consumers

Manga stories are often shared on social media

Using an existing manga character

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Using well-known manga and anime characters in advertising, packaging, and product design offers a major advantage: audiences already recognize and trust the IP, so campaigns can build engagement faster. Established character design also makes it easier to align creative direction and deliver a consistent visual identity across channels.

CATACI supports brands and agencies with the licensing process—from identifying the right IP and rights holders to negotiating terms, coordinating approvals, and ensuring clear usage rights for international markets. With our Japan-based network and bilingual project management, we can communicate smoothly with licensors and manage details that often become bottlenecks in cross-border deals.

If you have a specific Japanese manga or anime property in mind and would like to explore licensing opportunities, feel free to contact us.

Original manga creation, from scratch

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CATACI creates original manga and anime-style characters developed specifically for your project—whether for advertising campaigns, brand storytelling, publishing, or digital content. With a production team of 20+ experienced manga artists and creators, we can match the right style and storytelling approach to your brief. If the best fit isn’t within our core team, we curate the ideal artist from our trusted network across Japan.

Click below to view a recent example of an original character we created for an advertising campaign.
EXAMPLE
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Copyright © 2025 CATACI LLC. All Rights Reserved.

Copyright © 2025 CATACI LLC. All Rights Reserved.