The Japan national rugby union team collaborated with Shonen Jump, the popular manga anthology published by Shueisha. Iconic scenes from well-known manga series were used to promote the rugby players, with various versions of the advertisement displayed throughout Japan. This collaboration was beneficial for the rugby association as it helped attract public attention to the team ahead of their participation in the Rugby World Cup in France. For Shonen Jump, it was an excellent opportunity to increase readership and engage a broader audience.