Aureus Golfwear Comeback: From the 1987 Masters to a New Manga Promotion Series by CATACI
Aureus Golf Wear is a legendary golf apparel brand that first rose to prominence in the 1980s. One of its most iconic moments came in 1987, when professional golfer Larry Mize wore an Aureus shirt during his historic victory at the Masters Tournament. That memorable appearance helped establish Aureus as a symbol of performance, style, and confidence in the world of golf fashion.
For decades, Aureus Golf Wear remained a respected name among golf enthusiasts, even as the brand stepped away from the global spotlight. Now, after years of silence, Aureus is making a bold return to the international golf market.
A New Era for Aureus Golf Wear
The brand is set to officially relaunch this summer, combining its rich heritage with a fresh, modern identity. By blending classic design elements with contemporary lifestyle aesthetics, Aureus aims to reconnect with longtime fans while attracting a new generation of golfers and sports enthusiasts.
This relaunch reflects a growing trend in the golf apparel industry, where legacy brands are reinventing themselves through storytelling, digital media, and creative branding.
CATACI’s Manga-Based Marketing Campaign
To support Aureus’s comeback, CATACI is collaborating with the brand on an original manga series designed as a central element of its promotional campaign. As a leading Japanese manga and illustration studio, CATACI specializes in using visual storytelling to strengthen brand identity and global engagement.
The manga draws inspiration from Aureus’s history, values, and competitive spirit. Through dynamic characters and emotionally driven narratives, the series connects the brand’s legacy with modern sports culture and digital audiences.
This approach demonstrates how manga-based marketing can effectively communicate brand stories, build emotional connections, and expand reach across social media platforms.
Trailer and Upcoming Releases
The Aureus manga series will be released in installments throughout the year, allowing readers to follow the story alongside the brand’s revival. Each episode explores themes of ambition, heritage, and personal growth, reflecting the philosophy behind Aureus Golf Wear.
Here you can watch the official trailer for the series and follow future updates as the story unfolds and the brand reclaims its place in golf fashion.
