Aureus Golfwear Launches New Manga Marketing Series “By Jupiter!” with CATACI
Aureus Golf Wear Returns with New Manga Series “By Jupiter!” by CATACI
Aureus Golf Wear, a legendary golf apparel brand from the late 1980s and early 1990s, is making a major comeback this summer through an original manga series titled By Jupiter!. Known for its bold style and strong presence among professional and amateur golfers, Aureus is now reintroducing its brand to a new generation through creative visual storytelling.
Once regarded as an icon in golf fashion, Aureus Golf Wear is returning to the spotlight with a fresh approach that blends sports culture, lifestyle branding, and Japanese manga. This innovative project reflects the growing trend of using manga and illustration as powerful tools for global marketing.
“By Jupiter!” — A Manga Series About Golf, Friendship, and Growth
By Jupiter! follows five childhood friends and the rise of a talented young golfer, Jupiter West. The series explores his personal journey, competitive spirit, and emotional development as he moves toward professional success.
In Episode 1, Jupiter is interviewed live on the morning of the final round of the 2024 Level Bevel Classic. As he prepares for the most important match of his career, he reflects on his childhood and early passion for golf.
The story then shifts to a quiet moment on the golf course with his father and older brother. While they focus on practice, four-year-old Jupiter picks up a club for the first time and surprises everyone by sinking a perfect 50-yard shot. This moment marks the beginning of his extraordinary path in competitive golf.
CATACI’s Role in the Aureus Manga Project
CATACI is proud to be the creative partner behind this original manga series, providing illustration, storytelling development, and project management. As a leading Japanese manga and illustration studio, CATACI specializes in helping international brands connect with audiences through high-quality visual content.
By combining Japanese manga culture with global sports branding, CATACI supports Aureus in building long-term brand value and engaging younger, digitally native audiences.
This collaboration demonstrates how manga-based marketing can strengthen brand identity, create emotional connections, and expand reach across social media platforms.
Where to Read the Aureus Manga Series
The full By Jupiter! manga series is available on Aureus’s official Instagram account, where new episodes and updates are regularly published:
Through this project, Aureus Golf Wear and CATACI showcase how storytelling, design, and sports culture can work together to create a modern and authentic brand experience.
