Cataci manga studio & agency for advertising and marketing

Background of manga marketing

Why manga for marketing?

Using an existing manga character

Creating manga or manga illustration from scratch

Background of manga marketing

/ 01
Using manga and anime art for things like ads and package designs is a fairly new idea. In Japan, it started in the 1980s and quickly became very popular because it works so well. Big global companies like McDonald’s and 7-Eleven have used manga and anime in their ads with great success. Even government offices and public services now use this style. So, why has this trend become so popular?

Why manga for marketing?

/ 02
People love manga and anime because of their colorful art and exciting stories. These styles are more fun and engaging than regular ads, catching more attention. In recent years, more international clients have been asking about using manga and anime art. This growing interest comes from the worldwide rise in popularity of Japanese anime and manga. To meet this demand, we have decided to promote manga and anime art for marketing around the world.

Manga in promotion is fun

Possible to display unrealistic, magical expressions

It is more engaging - people actually read the stories

It is more noticeable than conventional promotions

Manga stories are memorable

They contain much more information than plain texts

Perfect for products and services that require explanations

Manga's storylines offer simulated experiences to consumers

Manga stories are often shared on social media

Using an existing manga character

/ 03
Using popular manga and anime characters for ads, package designs, and more has a big advantage: these characters are already well-known, making it easier to connect with your audience. Advertisers can also clearly imagine the style and look they will get, thanks to the characters’ established designs.

At Cataci, we help you secure licensing agreements with the owners of these characters. With our strong network in Japan and beyond, we can connect with license holders, even those less familiar with international deals.

If you have a specific Japanese manga character in mind and want to explore licensing, feel free to contact us!

Creating manga from scratch

/ 04
Our studio creates unique manga and anime characters created just for your projects. With a team of over 20 talented manga artists, we are confident we can bring your ideas to life. If we don’t have the right artist in-house, we will use our wide network across Japan to find the perfect match for your project.

Click below for an example of an character we created for an advertising campaign.
EXAMPLE
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16 b rue michel le comte 75003 paris, france

Copyright © 2024 CATACI LLC. All Rights Reserved.

Copyright © 2024 CATACI LLC. All Rights Reserved.