Austrian advertising agency Since Today commissioned CATACI to develop a custom manga character and short manga for Knorr’s “3 Minutes to Asia” cup noodle campaign in Germany and Austria. The concept followed a university student returning home after a long day and enjoying a quick, satisfying meal—turning the product’s three-minute preparation time into a simple and relatable story.
CATACI handled the creative development and illustration, exploring different character directions, narrative moments and visual approaches before producing the campaign key visual and final manga artwork. Working closely with the agency and client, we refined the character and composition to ensure that the story communicated immediately while retaining the energy, expression and visual appeal of Japanese manga.
First launched in October 2022, the campaign was subsequently extended through summer 2024, reflecting the client’s satisfaction with the result. The project demonstrates how manga advertising can transform a straightforward product benefit into an engaging human moment. It also highlights CATACI’s ability to support brands and advertising agencies with original manga characters, campaign storytelling, key visuals and production-ready artwork tailored to specific markets and marketing objectives.
Making of Manga Advertisement
