Aureus, a legendary name in American golf apparel first established in 1978, partnered with CATACI to create “By Jupiter!”, an original digital manga series developed as part of the brand’s modern revival. Following the journey of Jupiter West, the story explores golf, ambition, friendship and personal growth while reflecting the sporting identity and values of Aureus.
CATACI leads the visual development of the original IP, including manga illustration, visual storytelling and creative production. Through character expression, environments, panel composition and visual continuity, CATACI transforms the concept into a distinctive manga world that can evolve across multiple chapters.
“By Jupiter!” represents a forward-looking approach to brand communication. Rather than using manga as a decorative style or one-off promotional campaign, Aureus is creating an ongoing narrative that invites audiences to connect with its characters and, through them, the brand itself. The project demonstrates how CATACI helps brands turn original concepts into memorable manga experiences that build emotional engagement and extend beyond conventional advertising.
