CATACI Featured in Campaign Asia Article on Anime, Fandom and Brand Storytelling

CATACI was pleased to contribute to a recent article in Campaign Asia, one of the leading marketing and advertising publications in the Asia-Pacific region, discussing anime, modern fandom, and the changing relationship between brands and audiences.

The article looks at how anime and manga-inspired culture have become increasingly important for global brands, not only as a visual style, but as a way to build deeper connections with communities. In today’s media environment, audiences are no longer simply passive consumers. They actively interpret, share, remix, and participate in the stories and worlds they care about.

One point we shared in the article is that visuals alone are no longer enough. For brands, the real value comes from the message, story, and cultural understanding behind the visuals. Anime-style campaigns can easily feel superficial if they only borrow the surface appearance of Japanese pop culture. To create something meaningful, brands need to think in terms of characters, storytelling, emotional context, and long-term IP development.

This perspective is closely aligned with CATACI’s work. We help international brands, publishers, and organizations collaborate with Japanese manga artists and anime-style illustrators in ways that feel authentic, story-driven, and carefully adapted to each project’s audience.

We are grateful to Roberliza Eugenio and Campaign Asia for including CATACI’s perspective in this discussion.