A Manga Marketing Campaign for Romanian Restaurant Conte in Kobe
CATACI created an original short manga to spotlight Romanian cuisine in Japan, featuring Romanian Restaurant Conte (Kobe) as the story’s delicious final destination. The project was commissioned by Wise Financial Solution, a Bucharest-based company, who approached CATACI to develop a fun, approachable way to introduce Romanian food culture to a Japanese audience.
A Cute, Funny Story That Leads to Romanian Food
To make the promotion memorable (and genuinely entertaining), CATACI built a lighthearted narrative around Romanian characters traveling across Japan. Along the way, they taste a variety of Japanese foods, compare flavors, laugh through small travel mishaps, and share culture in a warm, friendly tone. The journey ultimately brings them to Conte in Kobe, where they discover the comfort and richness of traditional Romanian cuisine—the perfect “final chapter” for food-loving travelers.
A Manga Marketing Approach That Works for Restaurants
Manga is one of the most effective storytelling formats in Japan—especially for restaurant marketing, because it communicates atmosphere and emotion quickly. Instead of feeling like an ad, this manga feels like a mini adventure: it invites readers to follow the characters, build curiosity, and then want to visit Conte to try Romanian dishes for themselves.
Distribution in Kobe and Tokyo
The manga was distributed directly at Romanian Restaurant Conte for customers to enjoy, and it was also shared through cultural channels, including distribution at the Embassy of Romania in Tokyo. This helped the project reach both restaurant visitors and people interested in Romanian culture, travel, and international food.
Promoting Romanian Culture Through Japanese Manga
This collaboration is a great example of how Japanese manga storytelling can support cultural promotion—making Romanian food feel approachable, fun, and familiar to new audiences. By blending humor, travel, and food discovery, the manga became a charming gateway to Romanian hospitality in Japan.
