{"id":5523,"date":"2025-01-31T14:44:42","date_gmt":"2025-01-31T13:44:42","guid":{"rendered":"https:\/\/cataci.com\/en\/?p=5523"},"modified":"2025-01-31T14:54:55","modified_gmt":"2025-01-31T13:54:55","slug":"bluelock-x-hotpepper-beauty","status":"publish","type":"post","link":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/","title":{"rendered":"Bluelock x Hotpepper Beauty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5523\" class=\"elementor elementor-5523\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7709d129 e-flex e-con-boxed e-con e-parent\" data-id=\"7709d129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333b024 elementor-widget elementor-widget-video\" data-id=\"333b024\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/sHU8jqpVULY?si=0r9outTEds6A1kG0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4456b9 elementor-widget elementor-widget-text-editor\" data-id=\"6d4456b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Here is another great example of a collaboration between a well-known anime and a business. Hotpepper Beauty, a leading online platform for discovering hair salons across Japan, launched a unique marketing campaign by partnering with <em>Blue Lock<\/em>, one of the most popular soccer manga series. As part of the campaign, they created an original anime featuring existing <em>Blue Lock<\/em> characters.<\/p>\n\n\n\n<p>The theme of <em>Blue Lock<\/em> revolves around the concept of \u201cbeing egoistic\u201d in the pursuit of greatness, a message that resonated perfectly with the idea of expressing individuality through hairstyles. By leveraging the bold and determined personalities of <em>Blue Lock<\/em>&#8216;s characters, Hotpepper Beauty successfully appealed to customers seeking their own distinctive, stylish, and &#8220;egoistic&#8221; looks. This collaboration not only engaged anime fans but also reinforced the platform\u2019s identity as a go-to destination for personal style and self-expression.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Here is another great example of a collaboration between a well-known anime and a business. Hotpepper Beauty, a leading online platform for discovering hair salons across Japan, launched a unique marketing campaign by partnering with Blue Lock, one of the most popular soccer manga series. <\/p>\n","protected":false},"author":1,"featured_media":5524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-ads-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bluelock x Hotpepper Beauty - CATACI - MANGA STUDIO AND AGENCY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bluelock x Hotpepper Beauty - CATACI - MANGA STUDIO AND AGENCY\" \/>\n<meta property=\"og:description\" content=\"Here is another great example of a collaboration between a well-known anime and a business. Hotpepper Beauty, a leading online platform for discovering hair salons across Japan, launched a unique marketing campaign by partnering with Blue Lock, one of the most popular soccer manga series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"CATACI - MANGA STUDIO AND AGENCY\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T13:44:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T13:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png\" \/>\n\t<meta property=\"og:image:width\" content=\"379\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"testaoza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"testaoza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\"},\"author\":{\"name\":\"testaoza\",\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/person\/63f5e3c3668a9682d0d4654973d391d4\"},\"headline\":\"Bluelock x Hotpepper Beauty\",\"datePublished\":\"2025-01-31T13:44:42+00:00\",\"dateModified\":\"2025-01-31T13:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\"},\"wordCount\":152,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/cataci.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png\",\"articleSection\":[\"Industry News (Ads &amp; Marketing)\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\",\"url\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\",\"name\":\"Bluelock x Hotpepper Beauty - CATACI - MANGA STUDIO AND AGENCY\",\"isPartOf\":{\"@id\":\"https:\/\/cataci.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png\",\"datePublished\":\"2025-01-31T13:44:42+00:00\",\"dateModified\":\"2025-01-31T13:54:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage\",\"url\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png\",\"contentUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png\",\"width\":379,\"height\":372},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cataci.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bluelock x Hotpepper Beauty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cataci.com\/en\/#website\",\"url\":\"https:\/\/cataci.com\/en\/\",\"name\":\"CATACI - MANGA STUDIO AND AGENCY\",\"description\":\"Manga for advertising and publishing projects\",\"publisher\":{\"@id\":\"https:\/\/cataci.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cataci.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cataci.com\/en\/#organization\",\"name\":\"CATACI - MANGA STUDIO AND AGENCY\",\"url\":\"https:\/\/cataci.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp\",\"contentUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp\",\"width\":760,\"height\":380,\"caption\":\"CATACI - MANGA STUDIO AND AGENCY\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/cataci_japan\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/person\/63f5e3c3668a9682d0d4654973d391d4\",\"name\":\"testaoza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4080034ba1b4a7aebde80cdd4a7eb06adab63087ce1f30e622edfaa90db570bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4080034ba1b4a7aebde80cdd4a7eb06adab63087ce1f30e622edfaa90db570bc?s=96&d=mm&r=g\",\"caption\":\"testaoza\"},\"url\":\"https:\/\/cataci.com\/en\/author\/testaoza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bluelock x Hotpepper Beauty - CATACI - MANGA STUDIO AND AGENCY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/","og_locale":"en_US","og_type":"article","og_title":"Bluelock x Hotpepper Beauty - CATACI - MANGA STUDIO AND AGENCY","og_description":"Here is another great example of a collaboration between a well-known anime and a business. Hotpepper Beauty, a leading online platform for discovering hair salons across Japan, launched a unique marketing campaign by partnering with Blue Lock, one of the most popular soccer manga series.","og_url":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/","og_site_name":"CATACI - MANGA STUDIO AND AGENCY","article_published_time":"2025-01-31T13:44:42+00:00","article_modified_time":"2025-01-31T13:54:55+00:00","og_image":[{"width":379,"height":372,"url":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png","type":"image\/png"}],"author":"testaoza","twitter_card":"summary_large_image","twitter_misc":{"Written by":"testaoza","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#article","isPartOf":{"@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/"},"author":{"name":"testaoza","@id":"https:\/\/cataci.com\/en\/#\/schema\/person\/63f5e3c3668a9682d0d4654973d391d4"},"headline":"Bluelock x Hotpepper Beauty","datePublished":"2025-01-31T13:44:42+00:00","dateModified":"2025-01-31T13:54:55+00:00","mainEntityOfPage":{"@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/"},"wordCount":152,"commentCount":0,"publisher":{"@id":"https:\/\/cataci.com\/en\/#organization"},"image":{"@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png","articleSection":["Industry News (Ads &amp; Marketing)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/","url":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/","name":"Bluelock x Hotpepper Beauty - CATACI - MANGA STUDIO AND AGENCY","isPartOf":{"@id":"https:\/\/cataci.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage"},"image":{"@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png","datePublished":"2025-01-31T13:44:42+00:00","dateModified":"2025-01-31T13:54:55+00:00","breadcrumb":{"@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#primaryimage","url":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png","contentUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2025\/01\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2025-01-31-144156.png","width":379,"height":372},{"@type":"BreadcrumbList","@id":"https:\/\/cataci.com\/en\/bluelock-x-hotpepper-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cataci.com\/en\/"},{"@type":"ListItem","position":2,"name":"Bluelock x Hotpepper Beauty"}]},{"@type":"WebSite","@id":"https:\/\/cataci.com\/en\/#website","url":"https:\/\/cataci.com\/en\/","name":"CATACI - MANGA STUDIO AND AGENCY","description":"Manga for advertising and publishing projects","publisher":{"@id":"https:\/\/cataci.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cataci.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cataci.com\/en\/#organization","name":"CATACI - MANGA STUDIO AND AGENCY","url":"https:\/\/cataci.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp","contentUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp","width":760,"height":380,"caption":"CATACI - MANGA STUDIO AND AGENCY"},"image":{"@id":"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/cataci_japan\/"]},{"@type":"Person","@id":"https:\/\/cataci.com\/en\/#\/schema\/person\/63f5e3c3668a9682d0d4654973d391d4","name":"testaoza","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataci.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4080034ba1b4a7aebde80cdd4a7eb06adab63087ce1f30e622edfaa90db570bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4080034ba1b4a7aebde80cdd4a7eb06adab63087ce1f30e622edfaa90db570bc?s=96&d=mm&r=g","caption":"testaoza"},"url":"https:\/\/cataci.com\/en\/author\/testaoza\/"}]}},"_links":{"self":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/posts\/5523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/comments?post=5523"}],"version-history":[{"count":3,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/posts\/5523\/revisions"}],"predecessor-version":[{"id":5527,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/posts\/5523\/revisions\/5527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/media\/5524"}],"wp:attachment":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/media?parent=5523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/categories?post=5523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/tags?post=5523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}