{"id":4285,"date":"2024-09-08T19:40:28","date_gmt":"2024-09-08T17:40:28","guid":{"rendered":"https:\/\/cataci.com\/en\/?post_type=portfolio&p=4285"},"modified":"2026-08-31T14:17:41","modified_gmt":"2026-08-31T12:17:41","slug":"knorr-3minutes","status":"publish","type":"portfolio","link":"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/","title":{"rendered":"Knorr “3 minutes to Asia” advertising campaign"},"content":{"rendered":"\t\t
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\u2190 Swipe to explore \u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Knorr<\/h4><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Austrian advertising agency Since Today commissioned CATACI to develop a custom manga character and short manga for Knorr\u2019s \u201c3 Minutes to Asia\u201d cup noodle campaign in Germany and Austria. The concept followed a university student returning home after a long day and enjoying a quick, satisfying meal\u2014turning the product\u2019s three-minute preparation time into a simple and relatable story.\n
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\nCATACI handled the creative development and illustration, exploring different character directions, narrative moments and visual approaches before producing the campaign key visual and final manga artwork. Working closely with the agency and client, we refined the character and composition to ensure that the story communicated immediately while retaining the energy, expression and visual appeal of Japanese manga.\n
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\nFirst launched in October 2022, the campaign was subsequently extended through summer 2024, reflecting the client\u2019s satisfaction with the result. The project demonstrates how manga advertising can transform a straightforward product benefit into an engaging human moment. It also highlights CATACI\u2019s ability to support brands and advertising agencies with original manga characters, campaign storytelling, key visuals and production-ready artwork tailored to specific markets and marketing objectives.\n
\n\n Making of Manga Advertisement\n<\/a><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Publish date<\/div>
September 12, 2022<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project type<\/div>
Advertising campaign<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client<\/div>
Knorr
\nSince Today<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Duration<\/div>
6 weeks<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBack to Selected Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u2190 Swipe to explore \u2192 Knorr Austrian advertising agency Since Today commissioned CATACI to develop a custom manga character and short manga for Knorr\u2019s \u201c3 Minutes to Asia\u201d cup noodle campaign in Germany and Austria. The concept followed a university student returning home after a long day and enjoying a […]<\/p>\n","protected":false},"author":2,"featured_media":4290,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[30],"class_list":["post-4285","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-advertising"],"yoast_head":"\nKnorr "3 minutes to Asia" advertising campaign - CATACI - MANGA AGENCY & STUDIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Knorr "3 minutes to Asia" advertising campaign - CATACI - MANGA AGENCY & STUDIO\" \/>\n<meta property=\"og:description\" content=\"\u2190 Swipe to explore \u2192 Knorr Austrian advertising agency Since Today commissioned CATACI to develop a custom manga character and short manga for Knorr\u2019s \u201c3 Minutes to Asia\u201d cup noodle campaign in Germany and Austria. The concept followed a university student returning home after a long day and enjoying a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/\" \/>\n<meta property=\"og:site_name\" content=\"CATACI - MANGA AGENCY & STUDIO\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T12:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9403-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/\",\"url\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/\",\"name\":\"Knorr \\\"3 minutes to Asia\\\" advertising campaign - CATACI - MANGA AGENCY & STUDIO\",\"isPartOf\":{\"@id\":\"https:\/\/cataci.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9403-scaled.jpg\",\"datePublished\":\"2024-09-08T17:40:28+00:00\",\"dateModified\":\"2026-08-31T12:17:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/#primaryimage\",\"url\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9403-scaled.jpg\",\"contentUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9403-scaled.jpg\",\"width\":2560,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cataci.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knorr “3 minutes to Asia” advertising campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cataci.com\/en\/#website\",\"url\":\"https:\/\/cataci.com\/en\/\",\"name\":\"CATACI - MANGA STUDIO AND AGENCY\",\"description\":\"Manga for advertising and publishing projects\",\"publisher\":{\"@id\":\"https:\/\/cataci.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cataci.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cataci.com\/en\/#organization\",\"name\":\"CATACI - MANGA STUDIO AND AGENCY\",\"url\":\"https:\/\/cataci.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp\",\"contentUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp\",\"width\":760,\"height\":380,\"caption\":\"CATACI - MANGA STUDIO AND AGENCY\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/cataci_japan\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Knorr \"3 minutes to Asia\" advertising campaign - CATACI - MANGA AGENCY & STUDIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cataci.com\/en\/portfolio-item\/knorr-3minutes\/","og_locale":"en_US","og_type":"article","og_title":"Knorr \"3 minutes to Asia\" advertising campaign - CATACI - MANGA AGENCY & STUDIO","og_description":"\u2190 Swipe to explore \u2192 Knorr Austrian advertising agency Since Today commissioned CATACI to develop a custom manga character and short manga for Knorr\u2019s \u201c3 Minutes to Asia\u201d cup noodle campaign in Germany and Austria. 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