{"id":4284,"date":"2024-09-09T07:43:35","date_gmt":"2024-09-09T05:43:35","guid":{"rendered":"https:\/\/cataci.com\/en\/?post_type=portfolio&p=4284"},"modified":"2026-08-31T14:21:14","modified_gmt":"2026-08-31T12:21:14","slug":"pearson","status":"publish","type":"portfolio","link":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/","title":{"rendered":"Pearson"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\"\"<\/div>
\"\"<\/div>
\"\"<\/div>
\"\"<\/div>
\"\"<\/div>\n <\/div>\n
<\/svg><\/div>\n
<\/svg><\/div>\n <\/div>\n
\n
\"\"<\/span><\/div>
\"\"<\/span><\/div>
\"\"<\/span><\/div>
\"\"<\/span><\/div>
\"\"<\/span><\/div><\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u2190Swipe to explore\u2192<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pearson<\/h4><\/span><\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Pearson, a global education company and publisher, commissioned CATACI to create custom manga illustrations for a new Japanese-language textbook in its \u201cIitomo\u201d series. Developed for students learning Japanese language and culture, the publication uses original stories to place vocabulary, communication and cultural themes within engaging everyday situations.\n
\n
\nWorking from the educational content and narratives provided by Pearson, CATACI developed the visual interpretation of each story through character design, manga illustration and sequential storytelling. We collaborated closely with Pearson throughout the production process to ensure that the artwork supported the learning objectives, communicated each situation clearly and remained appealing and accessible to students. The result combines the expressive energy of Japanese manga with the structure and clarity required for educational publishing.\n
\n
\nThe project demonstrates how manga can make language-learning materials more engaging, memorable and visually relevant to today\u2019s students. By transforming educational narratives into lively illustrated scenes, CATACI helped Pearson create a more immersive connection between language, context and culture. It also reflects our ability to support international publishers with custom manga artwork for textbooks, educational resources and other learning content\u2014from initial visual development through to final production.\n<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
publish date<\/div>
January 2024 - March 2026<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
project type<\/div>
Text books<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
client<\/div>
Pearson<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
duration<\/div>
Approx. 12 weeks per project<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBack to Selected Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u2190Swipe to explore\u2192 Pearson Pearson, a global education company and publisher, commissioned CATACI to create custom manga illustrations for a new Japanese-language textbook in its \u201cIitomo\u201d series. Developed for students learning Japanese language and culture, the publication uses original stories to place vocabulary, communication and cultural themes within engaging everyday […]<\/p>\n","protected":false},"author":2,"featured_media":3961,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"portfolio_category":[31,24],"class_list":["post-4284","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-books","portfolio_category-illustration"],"yoast_head":"\nPearson - CATACI - MANGA AGENCY & STUDIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pearson - CATACI - MANGA AGENCY & STUDIO\" \/>\n<meta property=\"og:description\" content=\"\u2190Swipe to explore\u2192 Pearson Pearson, a global education company and publisher, commissioned CATACI to create custom manga illustrations for a new Japanese-language textbook in its \u201cIitomo\u201d series. Developed for students learning Japanese language and culture, the publication uses original stories to place vocabulary, communication and cultural themes within engaging everyday […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/\" \/>\n<meta property=\"og:site_name\" content=\"CATACI - MANGA AGENCY & STUDIO\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T12:21:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/\",\"url\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/\",\"name\":\"Pearson - CATACI - MANGA AGENCY & STUDIO\",\"isPartOf\":{\"@id\":\"https:\/\/cataci.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg\",\"datePublished\":\"2024-09-09T05:43:35+00:00\",\"dateModified\":\"2026-08-31T12:21:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#primaryimage\",\"url\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg\",\"contentUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg\",\"width\":750,\"height\":1056},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cataci.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pearson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cataci.com\/en\/#website\",\"url\":\"https:\/\/cataci.com\/en\/\",\"name\":\"CATACI - MANGA STUDIO AND AGENCY\",\"description\":\"Manga for advertising and publishing projects\",\"publisher\":{\"@id\":\"https:\/\/cataci.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cataci.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cataci.com\/en\/#organization\",\"name\":\"CATACI - MANGA STUDIO AND AGENCY\",\"url\":\"https:\/\/cataci.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp\",\"contentUrl\":\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp\",\"width\":760,\"height\":380,\"caption\":\"CATACI - MANGA STUDIO AND AGENCY\"},\"image\":{\"@id\":\"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/cataci_japan\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pearson - CATACI - MANGA AGENCY & STUDIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/","og_locale":"en_US","og_type":"article","og_title":"Pearson - CATACI - MANGA AGENCY & STUDIO","og_description":"\u2190Swipe to explore\u2192 Pearson Pearson, a global education company and publisher, commissioned CATACI to create custom manga illustrations for a new Japanese-language textbook in its \u201cIitomo\u201d series. Developed for students learning Japanese language and culture, the publication uses original stories to place vocabulary, communication and cultural themes within engaging everyday […]","og_url":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/","og_site_name":"CATACI - MANGA AGENCY & STUDIO","article_modified_time":"2026-08-31T12:21:14+00:00","og_image":[{"width":750,"height":1056,"url":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/","url":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/","name":"Pearson - CATACI - MANGA AGENCY & STUDIO","isPartOf":{"@id":"https:\/\/cataci.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#primaryimage"},"image":{"@id":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#primaryimage"},"thumbnailUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg","datePublished":"2024-09-09T05:43:35+00:00","dateModified":"2026-08-31T12:21:14+00:00","breadcrumb":{"@id":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cataci.com\/en\/portfolio-item\/pearson\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#primaryimage","url":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg","contentUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/pearson-iitomo-senior2.jpg","width":750,"height":1056},{"@type":"BreadcrumbList","@id":"https:\/\/cataci.com\/en\/portfolio-item\/pearson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cataci.com\/en\/"},{"@type":"ListItem","position":2,"name":"Pearson"}]},{"@type":"WebSite","@id":"https:\/\/cataci.com\/en\/#website","url":"https:\/\/cataci.com\/en\/","name":"CATACI - MANGA STUDIO AND AGENCY","description":"Manga for advertising and publishing projects","publisher":{"@id":"https:\/\/cataci.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cataci.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cataci.com\/en\/#organization","name":"CATACI - MANGA STUDIO AND AGENCY","url":"https:\/\/cataci.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp","contentUrl":"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/03\/cataci-logo-transparetn.webp","width":760,"height":380,"caption":"CATACI - MANGA STUDIO AND AGENCY"},"image":{"@id":"https:\/\/cataci.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/cataci_japan\/"]}]}},"_links":{"self":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/portfolio\/4284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/comments?post=4284"}],"version-history":[{"count":28,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/portfolio\/4284\/revisions"}],"predecessor-version":[{"id":7270,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/portfolio\/4284\/revisions\/7270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/media\/3961"}],"wp:attachment":[{"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/media?parent=4284"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/cataci.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=4284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}