{"id":6161,"date":"2025-10-06T18:21:59","date_gmt":"2025-10-06T16:21:59","guid":{"rendered":"https:\/\/cataci.com\/en\/?page_id=6161"},"modified":"2025-10-12T13:28:49","modified_gmt":"2025-10-12T11:28:49","slug":"making-of-manga-advertisement","status":"publish","type":"page","link":"https:\/\/cataci.com\/en\/making-of-manga-advertisement\/","title":{"rendered":"Making of Manga Advertisement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6161\" class=\"elementor elementor-6161\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8494a4 e-flex e-con-boxed e-con e-parent\" data-id=\"e8494a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfad0b mk-button-align-left elementor-widget elementor-widget-mk_button\" data-id=\"2cfad0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"mk_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"mk-button\" href=\"https:\/\/cataci.com\/en\/\" ><span class=\"mk-button-icon\"><i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i><\/span><span class=\"mk-button-text\">Back to Home<\/span><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ae5d19 e-flex e-con-boxed e-con e-parent\" data-id=\"6ae5d19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9375f9 elementor-widget elementor-widget-html\" data-id=\"a9375f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ============ CATACI \u2022 Making of the Manga Advertisement (4 equal cards) ============ -->\r\n<section id=\"manga-onepage\" aria-label=\"Making of the Manga Advertisement\">\r\n  <style>\r\n    \/* ---------- Scoped styles (only affect #manga-onepage) ---------- *\/\r\n    #manga-onepage{--gap:28px;--gap-s:16px;--radius:14px;--shadow:0 8px 28px rgba(0,0,0,.08);--ink:#0c0c0c}\r\n    #manga-onepage *{box-sizing:border-box}\r\n    #manga-onepage .container{max-width:1180px;margin:0 auto;padding:8px 20px 40px}\r\n\r\n    \/* Hero *\/\r\n    #manga-onepage .hero{display:grid;grid-template-columns:auto 1fr;gap:var(--gap);align-items:flex-start;margin:10px 0 20px}\r\n    #manga-onepage .logo img{width:clamp(140px,26vw,220px);height:auto;display:block}\r\n    #manga-onepage .title{font-weight:900;line-height:1.05;margin:0 0 .2em}\r\n    #manga-onepage .lead{max-width:70ch;margin:0;color:#333}\r\n\r\n    \/* Steps grid (now holds 4 cards) *\/\r\n    #manga-onepage .steps{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--gap);margin:26px 0}\r\n    @media(max-width:1024px){#manga-onepage .steps{grid-template-columns:repeat(2,1fr)}}\r\n    @media(max-width:640px){#manga-onepage .steps{grid-template-columns:1fr}}\r\n\r\n    \/* Card = image row + body row, prevents overlap *\/\r\n    #manga-onepage .card{\r\n      display:grid;grid-template-rows:auto 1fr;\r\n      min-height:clamp(520px, 58vw, 620px);\r\n      background:#fff;border-radius:var(--radius);box-shadow:var(--shadow);overflow:hidden\r\n    }\r\n    \/* Media (same height for all four cards) *\/\r\n    #manga-onepage .media{\r\n      height:clamp(220px, 28vw, 320px);\r\n      display:grid;place-items:center;background:#fafafa;border-bottom:1px solid #f0f0f0;padding:10px\r\n    }\r\n    #manga-onepage .media img{width:100%;height:100%;object-fit:contain;display:block}\r\n\r\n    \/* Body *\/\r\n    #manga-onepage .body{padding:18px 20px 22px;display:flex;flex-direction:column;gap:10px}\r\n    #manga-onepage .num{\r\n      width:42px;height:42px;border-radius:999px;border:2px solid var(--ink);\r\n      display:inline-flex;align-items:center;justify-content:center;font-weight:800\r\n    }\r\n    #manga-onepage .step-title{margin:.15em 0 .35em;font-size:1.15em}\r\n\r\n    \/* Street gallery (unchanged) *\/\r\n    #manga-onepage .street{margin:16px 0 0}\r\n    #manga-onepage .street .grid{display:grid;gap:var(--gap);grid-template-columns:repeat(4, 1fr)}\r\n    @media(max-width:1024px){#manga-onepage .street .grid{grid-template-columns:repeat(3,1fr)}}\r\n    @media(max-width:768px){#manga-onepage .street .grid{grid-template-columns:repeat(2,1fr)}}\r\n    @media(max-width:460px){#manga-onepage .street .grid{grid-template-columns:1fr}}\r\n    #manga-onepage .street figure{margin:0;background:#fff;border-radius:12px;box-shadow:var(--shadow);overflow:hidden;transition:transform .22s, box-shadow .22s}\r\n    #manga-onepage .street figure:hover{transform:translateY(-2px);box-shadow:0 12px 34px rgba(0,0,0,.10)}\r\n    #manga-onepage .street img{width:100%;height:auto;display:block}\r\n\r\n    \/* Mobile type tuning *\/\r\n    @media(max-width:767px){\r\n      #manga-onepage .title{font-size:clamp(28px, 7.2vw, 38px)}\r\n      #manga-onepage .lead{font-size:clamp(15px,3.8vw,17px);line-height:1.45}\r\n      #manga-onepage .body{padding:16px}\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"container\">\r\n    <!-- HERO -->\r\n    <header class=\"hero\">\r\n      <figure class=\"logo\">\r\n        <img decoding=\"async\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/knorr-correct2.jpg\" alt=\"Knorr logo\">\r\n      <\/figure>\r\n      <div>\r\n        <h2 class=\"title\">The Making of the Manga Advertisement<\/h2>\r\n        <p class=\"lead\">\r\n          How we crafted the campaign character and visuals\u2014from early expressions to client-driven\r\n          revisions and the final illustration.\r\n        <\/p>\r\n      <\/div>\r\n    <\/header>\r\n\r\n    <!-- PROCESS STEPS (now includes #04 as a card same size as others) -->\r\n    <section class=\"steps\" aria-label=\"Making of the Manga Advertisement\">\r\n      <!-- 01 -->\r\n      <article class=\"card\" aria-labelledby=\"step-01\">\r\n        <div class=\"media\">\r\n          <img decoding=\"async\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/smile-patterns-764.jpg\" alt=\"Three smiling character variations\">\r\n        <\/div>\r\n        <div class=\"body\">\r\n          <span class=\"num\">01<\/span>\r\n          <h3 id=\"step-01\" class=\"step-title\">Choosing the Right Smile<\/h3>\r\n          <p>The client wanted a friendly lead. We proposed three options and the version with open eyes won\u2014clear, communicative, and instantly expressive.<\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- 02 -->\r\n      <article class=\"card\" aria-labelledby=\"step-02\">\r\n        <div class=\"media\">\r\n          <img decoding=\"async\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/short-manga-268.jpg\" alt=\"Storyboard frames for the short manga\">\r\n        <\/div>\r\n        <div class=\"body\">\r\n          <span class=\"num\">02<\/span>\r\n          <h3 id=\"step-02\" class=\"step-title\">Story First: A 3-Minute Moment<\/h3>\r\n          <p>Working from the agency\u2019s storyboard, we drew a short manga about a 22-year-old student who comes home starving after a long day. He remembers the cup noodle soup; three minutes later it\u2019s ready\u2014and he\u2019s delighted.<\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- 03 -->\r\n      <article class=\"card\" aria-labelledby=\"step-03\">\r\n        <div class=\"media\">\r\n          <img decoding=\"async\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/ramen-eating-764.jpg\" alt=\"Revised character with white shirt and Japan motifs\">\r\n        <\/div>\r\n        <div class=\"body\">\r\n          <span class=\"num\">03<\/span>\r\n          <h3 id=\"step-03\" class=\"step-title\">Refining the Character &amp; Setting<\/h3>\r\n          <p>After review, the client asked for an older look and a white shirt instead of a hoodie, and no noodles in the mouth. To add a sense of Japan, we included Mt. Fuji, a shrine, and cherry blossoms in the background.<\/p>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <!-- 04 (NEW: same size as others) -->\r\n      <article class=\"card\" aria-labelledby=\"step-04\">\r\n        <div class=\"media\">\r\n          <img decoding=\"async\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/final-764.jpg\" alt=\"Final illustrated key visual\">\r\n        <\/div>\r\n        <div class=\"body\">\r\n          <span class=\"num\">04<\/span>\r\n          <h3 id=\"step-04\" class=\"step-title\">Final Artwork<\/h3>\r\n          <p>The polished key visual combines all approved feedback\u2014a confident older lead, clean shirt, and subtle Japan motifs\u2014ready for roll-out across the campaign.<\/p>\r\n        <\/div>\r\n      <\/article>\r\n    <\/section>\r\n\r\n\r\n  <\/div>\r\n<\/section>\r\n<!-- ============ \/block ============ -->\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca9cd42 e-flex e-con-boxed e-con e-parent\" data-id=\"ca9cd42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-166af81 elementor-widget elementor-widget-image\" data-id=\"166af81\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9397-1024x768.jpg\" class=\"attachment-large size-large wp-image-4287\" alt=\"\" srcset=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9397-1024x768.jpg 1024w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9397-300x225.jpg 300w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9397-768x576.jpg 768w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9397-1536x1152.jpg 1536w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9397-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-233f56a elementor-widget elementor-widget-image\" data-id=\"233f56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/knorr01-1024x527.jpg\" class=\"attachment-large size-large wp-image-4286\" alt=\"\" srcset=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/knorr01-1024x527.jpg 1024w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/knorr01-300x154.jpg 300w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/knorr01-768x395.jpg 768w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/knorr01.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8fca5e elementor-widget elementor-widget-image\" data-id=\"d8fca5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9400-768x1024.jpg\" class=\"attachment-large size-large wp-image-4289\" alt=\"\" srcset=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9400-768x1024.jpg 768w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9400-225x300.jpg 225w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9400-1152x1536.jpg 1152w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9400-1536x2048.jpg 1536w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9400-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d60322 elementor-widget elementor-widget-image\" data-id=\"7d60322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mk_ext_is_infinite&quot;:&quot;false&quot;,&quot;mk_ext_is_scrollme&quot;:&quot;false&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9399-768x1024.jpg\" class=\"attachment-large size-large wp-image-4288\" alt=\"\" srcset=\"https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9399-768x1024.jpg 768w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9399-225x300.jpg 225w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9399-1152x1536.jpg 1152w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9399-1536x2048.jpg 1536w, https:\/\/cataci.com\/en\/wp-content\/uploads\/2024\/09\/IMG_9399-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30f130e e-grid e-con-boxed e-con e-parent\" data-id=\"30f130e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2ee33c e-flex e-con-boxed e-con e-parent\" data-id=\"d2ee33c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;mk_ext_is_sticky&quot;:&quot;false&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4fed40 mk-button-align-left elementor-widget elementor-widget-mk_button\" data-id=\"f4fed40\" data-element_type=\"widget\" data-e-type=\"widget\" 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We proposed three options and the version with open eyes won\u2014clear, communicative, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-6161","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making of Manga Advertisement - CATACI - MANGA STUDIO AND AGENCY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cataci.com\/en\/making-of-manga-advertisement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making of Manga Advertisement - CATACI - MANGA STUDIO AND AGENCY\" \/>\n<meta property=\"og:description\" content=\"Back to Home The Making of the Manga Advertisement How we crafted the campaign character and visuals\u2014from early expressions to client-driven revisions and the final illustration. 01 Choosing the Right Smile The client wanted a friendly lead. 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