01
Choosing the Right Smile
The client wanted a friendly lead. We proposed three options and the version with open eyes won—clear, communicative, and instantly expressive.
The Making of the Manga Advertisement
How we crafted the campaign character and visuals—from early expressions to client-driven revisions and the final illustration.
02
Story First: A 3-Minute Moment
Working from the agency’s storyboard, we drew a short manga about a 22-year-old student who comes home starving after a long day. He remembers the cup noodle soup; three minutes later it’s ready—and he’s delighted.
03
Refining the Character & Setting
After review, the client asked for an older look and a white shirt instead of a hoodie, and no noodles in the mouth. To add a sense of Japan, we included Mt. Fuji, a shrine, and cherry blossoms in the background.
04
Final Artwork
The polished key visual combines all approved feedback—a confident older lead, clean shirt, and subtle Japan motifs—ready for roll-out across the campaign.
