Last year, we had the opportunity to work on an advertising campaign for Knorr. As part of their promotion for cup noodles "3 minutes to Asia", Knorr reached out to us through their agency to develop a unique manga character for the campaign. Here’s an example of how we bring manga advertisements to life.
The client requested that the main character have a smile, and we presented three different variations. Ultimately, the client chose the version with open eyes, as it conveyed a more communicative and expressive feel.
Following the storyline provided by the advertising agency, we created a short manga. The story revolves around a 22-year-old university student who comes home after a long day on campus, feeling famished. He immediately thinks of the cup noodle soup, and in just 3 minutes, it’s ready. The student is overjoyed as he enjoys his meal.
After discussing with the client, they requested that the character be portrayed as older and dressed in a white shirt instead of a hoodie. They also preferred the noodles not to be shown in the character's mouth. Additionally, the client wanted to incorporate elements representing Japan. In response, we included images of Mt. Fuji, a traditional shrine, and cherry blossoms in the background.
This is the final version! We revised the illustration based on the client’s feedback, and everyone was very pleased with the result.
Copyright © 2024 CATACI LLC. All Rights Reserved.
